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Saade on inglise keeles! // Show is in English!
Selle saate külaliseks on pikaajalise BBC ajakirjaniku kogemusega ning tänaseks hinnatud koolitaja ja konsultandi rollis Steve Rawling (UK).
Palusime Stevel jagada meiega kõike, mida peaks teadma business storytelling-u kohta. Näiteks tõi ta välja millised on selle põhilised erinevused ja sarnasused muinasjuttudega, kuidas ühte head lugu kokku panna ning mis peab ühes heas loos kindlasti olema.
Saatepikkuseks 37 min.
PS! Steve Rawling on ka üks ekspordiprogrammi "Süsteemne eksport Euroopas" koolitajatest ja konsultantidest.
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Our guest today is Steve Rawling from UK, who has a long term BBC experience and will explain us everything about business storytelling.
- What is the main difference between business storytelling and fairytales?
- What are the similarities?
- What type of stories would a business need?
- How to construct a story?
- What makes a good business story?
- When should a company tell its stories? How often should a company change its stories?
Length 37.47
