Generations

 Different generations, their needs, values and aspirations have always been challenging for marketers. We all know the Baby Boomers and Gen X, but Millenials and Gen Z are the generations we need to follow closer in order to understand them. And at the same time Baby Boomers and Gen X are changing as well.

• Let’s start from the beginning: why do we need to know the different generations? Are they really different?
• What do we need to know about Baby Boomers? How to reach them? What is important to them now and in five years time? Bring an example about a good campaign targeted to Boomers.
• What do we need to know about Gen X? How to reach them? What is important to them now and in five years time? Bring an example about a good campaign targeted to Gen X.
• What do we need to know about Millenials? How to reach them? What is important to them now and in five years time? Bring an example about a good campaign targeted to Millenials.
•  What do we need to know about Gen Z? How to reach them? What is important to them now and in five years time? Bring an example about a good campaign targeted to Gen Z.
• In the Gaia Insights blog you have called Gen Z a Tsunami of Brand ambassadors. What do you mean by that?
• How in general do you research generations?
• The last question for this part is from a different field: How should knowledge about different generations be used in marketing a creative business?

Lenght of the part 37.10