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Finding new trends

Saatelõik: Turunduse uudised

Trendwatching.com has described a new trend called No Interface that is about speech, gesture, touch and sight that are used in truly intuitive technologies and transforming customer interactions.

  • Amazon Echo is an always-on, cloud-connected device that can answer spoken questions, searching the internet for answers instantly and speaking its replies. It’s also possible to tell Echo to add products to a shopping list, or play music via Bluetooth integration.
  • OneTravel launched Opal, a voice-activated travel agent inside the online travel booking platform's mobile app. Users tap the microphone icon to activate Opal, and can then ask the function to conduct searches across more than 450 airlines.
  • singlecue is a camera-equipped device that allows the user to control multiple other household devices via gesture.

How should this trend be used in marketing?

Lenght 10.46