Saatelõik: Turunduse tulejoonel
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Information about what is happening in the future is one of the most important things for entrepreneurs and marketers. Trend info is not easily findable. There are many predictions for trends, but for businesses it is difficult to know what predictions should be taken seriously and what trends may change. The time for a trend to appear may take longer than predicted or it may happen that it will not become a trend at all.
- Let’s start from the beginning: what is a trend and how do trends appear? How long is a trend in average? Are there any sub-categories in trends?
- How do you spot new trends? Where do you get information and is there any? Is there anything special you are looking for when defining a possible trend? How do you connect different signals into one trend?
- How do you watch the emerging trends in order to know if it is becoming a trend or not? What information do you collect for that?
- How many different trends do you monitor at the same time? Is there any seasonality in new trend emerging?
- Where do you find the most exciting trends? Are there any certain places you regularly monitor in order to find new trends?
- What are the 3 most important trends influencing us in 10 years time?
- The last question for this part is from a different field: How should trend information be used in order to market a country?
Length 33.20
