Saatelõik: Turunduse uudised
Euromonitor has in the last research described a new customer group they call the technophiles or the hyperconnected customer, who are early adopters of new technology. They describe them being heavily dependent on mobiles and more addicted to using wearable devices.
In particular, these “hyperconnected consumers” have an evolving set of purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology.
94% of them research a product online before buying it, that is called webrooming. And they go showrooming in order to touch and feel the product. The purchase is often made online for cheaper prices.
How should this trend be used in marketing?
Saatelõigu pikkus 4.20
