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Mintel trend prediction: Charitable donations get digital
According to Mintel’s report, the way Brits engage with charities is evolving, with 17% of UK adults donating money to a fundraising campaign online, including on social networking sites. Charities therefore have been looking for alternative ways to encourage consumers to donate in an increasingly digital world.
One example of this is global charity Save the Children, who made an announcement in late 2014 that it had started accepting bitcoin. The foundation has helped support the Stop Ebola Campaign, which raised over $900 in less than a minute using a text-to-donate bitcoin feature.
What do you think, is this going to be a trend and how could the field develop further?
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