Digital Marketing Platforms

The world of digital marketing platforms is emerging quickly and it is impossible for marketers to invest in everything and use all the platforms for marketing. Joonas, we have an excellent chance to clarify the challenges today.

• Let’s start from the beginning: what are the digital marketing platforms and what are they not?
• What type of companies, products or services benefit most from using digital marketing platform? Is it only for B2C or for B2B as well?
• Why should a company consider using digital marketing platforms?
• How should a company evaluate and choose digital marketing platforms?
• What role could the digital marketing platforms play for a company? Is it about awareness, brand perception or could possible sales targets to be achieved?
• How should a company estimate the possible revenue from different digital marketing platforms? Is there any rule of thumb?
• Would it be possible to integrate different digital marketing platforms or should all the digital marketing platforms be telling the same story?
• What is cost of implementation of a new digital marketing platform? How should repurposing of cost of content to be calculated? 
• Give 3 main suggestions for using digital marketing platforms.
• The last question for this part is from a different field: How should digital marketing platforms be used in order to market a country?

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