Saatelõik: Turunduse tulejoonel
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Customer journey is a concept that has inspired service developers, start-uppers, marketing and sales executives, but is transforming into concept of total customer experience.
- How have you in IBM used customer journeys?
- How have customer journeys changed during the recent years? Share some examples. Has the change been different in different industries?
- What have been the main drivers of the change?
- How to generate an expiring customer experience today? What are the recent developments? Give some examples.
- What are the industries we should benchmark for the new developments?
- How is IMB influencing the marketing development in the world?
- The last question for this part is from a different field: How should customer journeys to be used in order to market a country?
Saatelõigu pikkus 34.45
