Saatelõik: Turunduse uudised
Smart technology is rapidly becoming a large part of our daily routines. Last year Oral-B launched the first app-controlled toothbrush – the world’s first interactive electric toothbrush which allows users to personalise their brushing, as well as share data with their dentist. The launch reflects the entrance of smart tech into the most fundamental of daily actions.
The smart mirror can have different purposes for different people. For children it can be used to encourage them to brush their teeth correctly using animated images, which will bode well with the 57% of UK parents who always ensure that their children have brushed their teeth properly.
For adults, the mirror can be used to show weather, travel updates and news headlines to maximise the time used when brushing. It also has the capability to be synchronised with diaries and calendars, to enable users to plan their day whilst brushing their teeth.
How should marketer use this trend?
Saatelõigu pikkus 7.31
