Saatelõik: Turunduse tulejoonel
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B2B sales strategies are changing: technology development, market and customer development, sales managers development, everything is adding up and resulting with a very fast changing field.
- How has Fortumo sales strategy changed during the last 5-6 years?
- How do you segment your clients? Do the sales process differ in different segments?
- What are the stages in your sales funnel?
- How do you prospect clients? How has this changed during the last years?
- How do you accelerate your sales? Is it just doing things faster or about doing things smarter?
- How has technology changed your sales process during the last years? What have been the biggest technological changes?
- Do you see trend in the sales process fragmentation and increased complexity during the last years? If yes, give some examples.
- How much has your sales team and the skills changed during the last years? Do you see that one sales person has to do everything from prospecting to signing the contract or are there different people involved in the phases?
- How do you build trust with your clients in complex organizations where the decision is made by tens of different people?
- The last question for this part is from a different field: What do you think, how should your B2B sales skills be used to market a country like Estonia?
Saatelõigu pikkus 30.06
