This season, Marketing Institute, together with Enterprise Estonia (EAS), is organising trainings for businesses that are already exporting or who are starting to export in the near future.
These trainings help to develop cooperation between businesses and also create prerequisites for export turnover. In addition to that, the trainings help to increase the number of high added-value products and services.
The trainings include four main subjects:
- Marketing with limited resources. The aim of the training is to give businesses basic knowledge and skills for marketing their products, as well as about different possibilities, marketing channels and modern marketing tools.
- Social media. Basic suggestions for businesses on how to market their products via social media channels.
- E-commerce. Introduction of the e-trade basics and opportunities.
- Export plan: from planning to financing. The aim is to help entrepreneurs put together the best possible export plan that they are able to carry out and that they can use to obtain financing from banks or different funds.
During the 2012/13 season, around one thousand people attended Marketing Institute’s export seminars and trainings.
