Euromonitor published news about retail trends in Australia. Competition in Australia retail market has intensified, with local retailers forced to respond with enhanced e-commerce offerings, discounting and improved customer service. The shopping experience has become increasingly important for consumers. Many apparel companies are offering interactive experiences, digital displays, personal shoppers and redesigned store layouts to win back customers.
Mass merchandiser Target is focusing on its in-store experience, with new-look stores featuring in-store baristas, click and collect, free personal service, Style Me, and a custom T-shirt printing station, allowing customers to have a custom T-shirt printed from A$14.
The in-store experience is anticipated to be a key focus for apparel companies with this strategy having a strong influence on purchasing decisions. Apparel manufacturers are expected to take a holistic approach to their strategies, enhancing both their digital and in-store offerings. Offerings such as personal shoppers, digital displays and click and collect will become the norm as retailers look to bring customers back to their stores.
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