Performance marketing has been a hot topic for some time now and I am happy to present the topic here in our show.
- What is performance marketing?
- How does it differ from traditional marketing?
- What type of companies benefit most from performance marketing? Who will benefit less? Is it replacing the traditional marketing or completing it?
- How to build up an efficient performance marketing system in an organisation?
- What are the key success factors in executing an performance marketing?
- What are the main risks?
- What are the costs of performance marketing?
- How to measure the results of performance marketing? How quickly can the results be expected?
Length of the part 30.23