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Neuromarketing in Tourism

Newscred Insights brought to us news about The Hawai’i Tourism Authority has partnered with Expedia Media Solutions, on the global “Discover Your Aloha,” a push designed to encourage visits to the eight Hawaiian Islands. Rather than just show a two-minute video highlighting the lush greenery, mountain landscape, and distinct culture of the islands, the campaign measures viewers’ facial reactions through their webcams as they watch, and then offers them a personalized travel package.

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