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Marketing a Museum

As one of the biggest and most influential museums in Estonia, our Estonian National Museum is going open its doors in the new building in September, many smaller museums are afraid of losing a major amount of their regular customers. So it is right time to talk about museum marketing.

  • What have been the latest trends in museum marketing? How are the customer needs changing?
  • How should a museum choose customer segments? How to make museum appealing to different customer segments? Give some examples.
  • How to reach different customer segments? Give some examples.
  • How to use social media for museum marketing? Give some examples
  • What are the 5 most important things to do to market a museum?

Length of the part 32.55