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Licensing in one of the most challenging areas in creative industries that lot of designers and brands are interested in, but a few have experience in it.
- What is licensing? What is needed from licensor (litsentsiandja) to make licensing happen? Tell a good story where licensing has been used successfully.
- How to find right licensee? What are the main criteria to choose licensee? Tell a story.
- How to use agents to find licensees? Tell a success-story.
- How to build a successful relationship between licensor and licensee? Share an example.
- How to keep control over the brand and/or design during the licensing contract? Give an example.
- How are the royalties calculated? What does it depend on? Give an example.
Length of the part 35.22