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The power of online video has certainly not been lost on marketers; according to Mintel’s Internet Ads: Search, Display and Video US 2015, spend on digital video ads is set to double from $3.3 billion in 2014 to more than $6 million by 2019. In March, Facebook announced changes to its news feed algorithm that’s set to disrupt the way marketers use online video. According to Facebook, the changes will make live video appear higher on users’ news feeds. Desire to change the news feed came as a result of Facebook data showing that users spend three times as much time watching live video compared to other formats.
How should marketers integrate online video in to their marketing plans?
Length of the part 7.32