fbpx How to market an odd language? | Marketingi Instituut

How to market an odd language?

Hi! I am working as a marketing specialist in a culture and language research institute there one of our tasks is to promote an old language. Mostly elderly people speak the language, but for us it is important that young people start to speak the language with their parents and grandparents. For several years we have had one week when we promote the language widely in Estonia: we have language competitions, use it in TV and radio programs, promote the books in our language, speak it at schools in the area. This year we want to focus more on the diaspora living outside Estonia. How to influence the parents to teach the kids an odd language? 

Length of the part 6.50