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Estonia has looked for its new brand and stories for a couple of years now and after series of research and crowdsourcing finally chosen some stories to be focused on when building brand Estonia. And then comes Peter Kentie from Eindhoven with estonishing concept and Estonians start to find EST in every possible word they see.
- Tell us a bit about your background and how do you market Eindhoven.
- How did you get to know Estonia?
- Please describe the concept of ESTonishing. How did you suggest to use the concept in different occasions?
- Estonia was using a logo “Welcome to ESTonia” from the beginning of the century. Why do you think the country needed a new brand concept?
- Looking at the great popularity, you definitely touched Estonians with your concept. What do you think it was?
- What are the parts of the concept you love most?
- I someone would come to you to Eindhoven with a totally new concept of the city, how would you react?
Length of the part 32.48