Todays article comes from Farm Futures and suggests to brand a farm as a community asset. The main reason would be the millennial generation who loves to work for community and wants to belong to an organization supporting community. The farm could donate to charity events, sponsor fundraising, hold a food drive. It would be important to take pictures of the actions and send it to local newsletter or post in social media. More than half of agricultural businesses have adopted or plan to adopt employer branding strategy soon and community could be an important ingredient.
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Lenght of the part 7.33