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Employee Advocacy programs have been always part of Social Selling. But we have to admit it is easier to have ideas about it than to execute full programs.
- What is employee advocacy and how is it connected to social selling?
- How does it differ from traditional marketing?
- What type of companies benefit most from employee advocacy? Who will benefit less? What parts of traditional marketing can be replaced by employee advocacy? Or is it a complimentary program to traditional marketing?
- What type of companies benefit most from employee advocacy programs?
- How to build up an efficient employer advocacy program in an organisation?
- What are the key success factors in executing a employer advocacy programs?
- What are the main risks?
- What are the costs of employer advocacy programs?
- How to measure the results of employer advocacy programs? How quickly can the results be expected?
Length of the part 33.55