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Estonia has heavily developed the creative economy and we see the growth of interest from both clients, but also from the creative companies’ side. The main challenge for the companies is the export of cultural and creative sector.
- Can we start from the beginning: how did you start with LazyTown?
- How did you start the export?
- How did you enter new markets? Give an example
- What business models did you choose? Share a good story
- How did you find right partners? Share a good story
- How did you communicate in export countries? Share a good story
- What are your main suggestions for new exporters in the cultural field? What to do and what to avoid?
Length of the part 47.50