Creative Business

Creativity development has been at the hot spot during the last decades when most of forward thinking countries support development of creative clusters and networks. At the same time the development of new creative companies has been fast, we also see creative industries playing increasing role in developing of other businesses. 

Today I would like to explore the creative business from 2 different angels: how to grow the creative businesses and how to bring more creativity into existing companies from other fields.

• In majority, the creative companies tend to be very small in Estonia. What are generally the biggest constraints for growth of creative companies and how to overcome it?
• What are the most important skills people in creative businesses need to acquire in order to grow their companies?
• What are the most successful strategies for growing creative companies? Share some success stories.

• And now let’s focus at the businesses not part of the creative economy.
• Why is focus on creativity needed? Tell some success stories.
• What are the functions where increase in creativity will give the biggest outcome? Share some stories with us.
• What are the main challenges for companies wanting to be more creative?
• How to overcome them? 
• Can you suggest any tools or methods to use in order to adopt company wide creative thinking? 
• The last question for this part is from a different field: how should nations benefit from developing creative businesses?

Length of the part 32.18