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To introduce community marketing, Wikipedia suggested a following definition: Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers.
- How do you define Community Marketing?
- What is your experience in community marketing? We all know Facebook, but what other communities could be targeted with community marketing tools? Give some good examples?
- How to create a community marketing campaign? How to start? What should be considered? What are the main challenges? How to measure the results of a community marketing campaign?
- What type of businesses could benefit from community marketing? Is it only a tool for B2C or B2B as well?
- In what situations should community marketing be used?
Length of the part 33.48