Colour psychology and colours in branding are very exciting topics for most of brand marketers. I am very happy to have Fiona with us helping to understand the essentials of colour psychology.
What is colour psychology? Why should marketers know about colours?
What are the most important principles in colour psychology?
How should marketers use different colours for different purposes? Tell some stories about that
Should marketers use different colours for different target groups? For different business areas?
How should a company choose brand colours? Share a good example
What are the biggest mistakes companies make when choosing brand colours?
What are the 3 most important rules of thumb everyone should follow when choosing brand colours?
Length of the part 34.29