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Brand building is a challenge in any sector, but in a cultural sector it’s even more challenging. Today we are going to talk with Lolita Ozolina about how to build a brand in cultural sector.
- How aware are the cultural organisations about branding and their branding needs?
- How do they see and define branding?
- How do the cultural organisatsions build brands?
- What are the most successful cultural organisations do in brand building?
- How should a brand be built in order to be accepted inside a cultural organization and by the external audiences?
- How to help an cultural organization to define their brand?
- Based on your experience, how do you see the main challenges for brand building in cultural organisations?
Lenght of the part 23.28