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Today's article comes Daily of the University of Washington that describes in a very simple way about branding basics have been used in an international organization like AIESEC. The challenge was that the members of the international organization did not have a concise understanding about “why the organization does what it does” that is a core for branding according to Microsoft global brand manager and former vice president of international relations of AIESEC in Belgium.
How do you comment the article and the ideas?
Length of the part 8.24