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Retailing Today is announcing that specialty outdoor retailer The North Face is taking a desktop-based interactive online shopping experience it launched in December to a new platform.
The North Face is launching a mobile app that will let consumers find products using natural conversation to conduct searches and receive personalized recommendations. The app is scheduled to launch in April 2016.
What do you think, is it going to be a trend or not? Why?
Length of the part 10.28